The internet is a fundamental part of life in most societies. As more and more services move online, it is not surprising that it shapes our economy.
The internet economy is booming in Germany as well. This is where Zosto is based, so the latest report published by Arthur D. Little and eco – the German Association of the Internet Industry – on the near future of this sector was interesting reading.
The industry is looking at yearly growth of some 12% and is predicted to shortly overtake stalwart industries such as mechanical engineering and chemical-pharmaceutical. And eventually even the automobile industry.
Now, these are sometimes bold predictions. They are published by the association representing the internet industry and should be taken with a grain of salt. There is so much cross-sector development, that defining which turnover belongs to which industry is not always clear.
Nonetheless, it is interesting to see an outline of which segments are doing well – such as B2B e-commerce – and what the overall trends and focus might be over the next three to four years.
The report can be downloaded for free from Arthur D. Little’s website.